< Work
20 November 2021 at 10:05
BEYOND THE FLIP FLOP
BACKGROUND:
For most, Havaianas is synonymous with high-quality beachwear.
When tasked to reposition the brand as a key player in the broader fashion industry (and beyond), we traveled the world and forged unconventional collaborations with Tokyo and LA-based artists to craft unique products, activations, and stories.
The campaign was not only a commercial success but also helped to spread the fun, vibrant Brazil way of life throughout the world during the first lockdown.
My role: Script, copy, concept.
Credits: Janak Jaani // ACD Highsnobiety,
Lucy Thorpe // Senior Branded Content Editor Highsnobiety.