< Work
11 July 2019 at 19:02
THE HOPE ADDRESS
INSIGHT:
One hand, I am not legally eligible for jobs if I don’t have a home. On the other, I can’t find a home if I don’t have a job.
THE IDEA:
We launch The Hope Address, an initiative sponsored by Airbnb. By allowing homeless people to temporarily make use of for free mailboxes of Airbnb apartments, we give them the chance of being able to apply for a job, receive important replies from potential employers, and escape the tough reality of the streets.
The campaign is firstly announced with guerrilla stunts as red Airbnb mailboxes will appear in random corners of the city with fliers inside describing the issue and asking people to lend their own letterbox to those who need it the most.



My role: Concept, copy, script.
Credits: Changkyu Ku (AD), Paris Nikiforakis (CW).
Mentors: Marlon von Franquemont // CD 180 Global Amsterdam.
Chen Yaari // Sr. Creative Dojo Berlin.
Marc Vosshall // CD.
Honorable mention: Graphis 2020