RENEW POSSIBILITIES

BACKGROUND:

For the relaunch of the Berlin flagship store, Adidas wanted to capture the untameable soul of the city in a campaign that would attract true insiders of the streetwear scene.

That’s when ‘Renew Possibilities’ was born.

This is an ode to a city that is constantly reinventing itself, where the boundaries between ‘what was’ and ‘what will be’ are constantly blurred. Our global collaborations with talents, the OOH stunts, and the produced commercials helped our audience feel more free––reborn.

Shot in Berlin Kurfürstendamm station

My role: Print & OOH Copy, Naming.

Why I liked it: taking active part in such a big campaign taught me how creative pros handle complex projects and what effective teamwork really looks like.

Credits: Josh Wilson // Sr. Creative Highsnobiety, Lara Casselman // Junior Creative Highsnobiety, Kevin Soar // Head Of Branded Content Highsnobiety,
Janak Jaani // ACD Highsnobiety.