24 December 2018 at 10:31

INSIGHT:

One hand, I need to bring luggages whenever I travel somewhere. On the other, I’m always afraid my luggage will get lost and I will never be able to find it again.

THE IDEA:

KLM and Air France team up with Charles De Gaulle airport and Paris Fashion Week to introduce the ‘Lost & Found Fashion Week’.

Every day, lost items are promptly collected in several dedicated small photo studios where a creative team will shoot them as high-fashion pieces.

Then, the airport uses travel data like gate number, and seat to track your direction and show your lost items on its screens, and also on your Instagram feed.

Credit: Reinier Wortman (AD).

Mentor: Yigit Unan // Sr. Art Director Gud. Berlin.