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                     4 April 2019 at 8:00

THE UNEQUAL TWIX


INSIGHT:

On one hand, I like to advocate against every form of inequality and privilege. On the other, I often don’t see them happening.

THE IDEA:

We are going to make unequal what has always been equal: the left and right Twix!

A limited-edition package containing one chocolate bar shorter than the other will raise awareness on the most important gaps, whether based on race, gender, or disability, in modern society.

My role:  Concept, copy.

Credits: Juan Andrés Kebork (CW), Changkyu Ku (AD).

Winner:  Communication Arts