< Work
4 April 2019 at 8:00
THE UNEQUAL TWIX
INSIGHT:
On one hand, I like to advocate against every form of inequality and privilege. On the other, I often don’t see them happening.
THE IDEA:
We are going to make unequal what has always been equal: the left and right Twix!
A limited-edition package containing one chocolate bar shorter than the other will raise awareness on the most important gaps, whether based on race, gender, or disability, in modern society.
My role: Concept, copy.
Credits: Juan Andrés Kebork (CW), Changkyu Ku (AD).
Winner: Communication Arts